Taxi TV
SITE NUMBER : BB66-20
DESCRIPTION : Nearly 36 million South Africans commute our country's roads daily by mini-bus taxis - and while sitting idle, they have limited access to media. Considering the marketing potential in the taxi industry, we have developed an On-Board Digital Advertising solution that helps brands reach and engage their audiences at their most receptive moment. The overall objective of our On-Board Digital Advertising solution is to add value to existing mini-bus services given the nature of captive audiences and selected routes. This innovative advertising solution promotes an efficient interaction with mini-bus taxi commuters in an uncluttered media environment allowing brands to showcase targeted content.Our On-Board Digital Advertising solution allows brands to have a choice on The length per advert, The number of taxis utilised And the frequency of plays. CAPTIVE AUDIENCE: 35-59MIN PER TRIP. A commuter will see an advert a minimum of 3x during a trip. Each advert plays a minimum of 48x per taxi, per day
SIZE:
FULL HD 27” screen
TRAFFIC : Approximately 499 200 views per month per taxi. 68% of all public transport trips to work are in taxis. 50 Taxis in Guateng
GPS CO-ORDINATES : -26.259459, 27.942207